Basic Search Engine Optimisation Techniques for Your Website
You might as well be running a couple of online doings at a time. I think, for example, that even novice entrepreneurs may be lucky and wise enough to take a brilliant and far-reaching decision maintaining a targeted online store driving it with a purely relevant supportive blog pages, or some savvy stuff like that. Should it happen so, I believe you would be more likely to sit counting the money with a pint of draught beer in your hand, rather than browsing out here :)
Be flexible and start acting proactively
Anyway, whatever stuff on the Internet you are dealing with, every online entrepreneur will feel naturally dependent on the ever-changing reality on the Web. I mean that there are no purely reliable or somehow long-lasting search engine optimisation techniques for us to keep betting on for years. The rules of the game are being constantly updated and reworked, either by Google itself or influenced by some other forces, for example, the search engines like Bing and Yahoo, which are fairly popular as well.
The only way to survive in this terrible mess is going proactive and adapting to every update, mainly coming with the search algorithm of Google. So, we must face it - there is no guarantee that your current page ranking, for example, will one day climb to the top of the search results. There are too many new search engine optimisation techniques constantly brought to work, or vice versa appear to be excluded from the algorithm, hence no more applied for and tend to be abandoned forever.
Become up-to-date without paying too much time and effort
So, let’s finally get down to business. As I already said, working in a proactive manner, we can have practically any web pages reworked promptly and at ease, using the latest search engine optimisation techniques. And that would be an ingenious solution to modernized and fix your web pages, while boosting your overall search ranking at the same time. And imagine, all this amazing stuff can be handled in a rapid yet still smooth run just by self. Of course, given that you fell persistent, crafty, and ready to spend an hour and a half or so, at least to have a broad understanding and feel supported with some necessary insight. What’s more - following even a couple of those recent search engine optimisation techniques can easily give any terribly outdated or too plain web pages a nearly instant boost in ranking. And your improved performance will be nothing but an awe-inspiring one. Well, let’s finally start putting them all in practice, no more dull writings here.
Domain name extension and URLs
The first thing to do, which is usually handled before the earliest period of the project start-up, is customizing the right domain name extension (like dot com, dot uk, dot org, etc.). While the right domain extension is the matter of the personal choice, choosing the correct URLs for your web pages and working on them all is like a giant carpet lying beneath your storefront door to always say welcome to every user landing on your web pages. So, your page URLs are found among the very first things discovered by your visitors, as well as seen by the search engines in an entirely comparable way.
Make sure to have them all clean and clear
Let’s face it - Google is often taking one of the most critical decisions about the way of understanding and indexing the entire website of yours, just on short notice of your domain name, the URLs, and domain extension you chose. That’s why, apart from your domain name, making every page URL as clean and fine as possible is a MUST for you under possibly any circumstances. Note, however, that having a clean domain URLs means you should avoid most of the special characters (like any parameters, hashbangs, commas, semicolons, colons, the ampersand, the forward slash, arithmetical symbols like plus and so on). Also, don’t forget to have a double-check on your every URLs to make sure any possible random stopwords are removed, once and for all (I mean the most frequently emerging ones like a, the, at, in, etc.).
Work on SEO-friendly URLs
Doing so, you are free to advance for even more - try to embed your URLs with your business brand name, logo and one keyword or key phrase, which should be purely relevant to your subject and, at their best, be descriptive for each sub-domain section or category. That would be the ideal website structure, well-built for the smoothest user-friendly experience, as well as preferable from the viewpoint of the search engines, and hence more favorable to be pushed towards the top ranking list of the search results.
Moreover, having SEO-friendly URLs for your pages makes your web pages easy shareable. After all, keep in mind this tiny shred of insight - the easier for personal reading your page URL is, the more friendly it is for the search engines to understand and index for better online visibility. Well, among the other smart search engine optimisation techniques, I found this one the most benefitting, as you are likely to have a better ranking at once, moving ahead of your competitors from the very beginning.
Ending up with some tiny but unusually potent features
Considering that the rest of the latest search engine optimisation techniques are not as comprehensive, you will not either spend too much time reading them to the end or need to pay too hard effort on setting them up to start serving better page ranking of your website. So, I’m going to list the rest of the latest search engine optimisation techniques. Below are four smart solutions about the website structure, backed with a couple of useful elements to make your content even better for indexing.
Build a good site structure (headings, titles, and descriptions)
Work on your site structure creating SEO-friendly headers on every page having H1, H2, H3 title hierarchy, maintaining a clear, descriptive structure supported by the accurate brief descriptions, both to help the search engines with indexing, and provide a better user experience at the same time. Try to have these short texts saturated with the relevant keywords each. Embed your web pages with H1 standing for the most descriptive and relevant section coming once at a time and bearing the most powerful keywords. The main point here is having your website well-structured with the headings, titles, and descriptions to help the search engines understand your content’s hierarchy to read it till the end, and complete the indexing.
Embed your pages with Anchor text
Anchor text is a fine way to improve your search optimisation. In fact, anchor text items act much like the original backlinks - they also include relevant keyword phrases to help the users navigate through your website content, giving the way to lead the visitors making a click within your web pages to finally find what they were looking for. But the primary purpose of Anchor text is seen in cooperation with the search robots when it gives way to more efficient browsing and better indexing of your web pages. Note, however, never abuse by placing too many anchor items literally everywhere, as their excessive count would impact a healthy user experience. And that may naturally hurt your ranking after all.
Polish your fine look with SEO-friendly visual content
Finally, here they come - Alt tags acting as “interpreters” to help the search crawling bots “understand” your visual content. The thing is that every image you are commonly having for the most of your web pages is unreadable for the machines. So, embedding every item of your visual content with Alt tags is an excellent way to give a short and precise description of the picture. At the same time, having Alt tags is a great opportunity to put some extra keywords or keyphrases, actually invisible *and hence never annoying) for your live users. At last, there is a reasonable suggestion that relying on many different aspects of human browsing experience, and the search engines are now emphasizing the visual content for even more. Alt tags can become extremely useful for driving your website SEO, probably as powerful and influencing as the best-quality backlinks.